Searchlight Fieldwork and Tab Process


1 Survey Design

Highly experienced research staff on hand to provide survey design guidance


2 Pilot Testing

Survey testing for flow, question wording, routing, duration and respondent engagement


3 Fieldwork

Full range of fieldwork capabilities


4 Data Entry and Editing

Fully trained data entry and editing staff


5 Coding

An in-house coding department providing coding consistency and fast turnaround


6 Data Processing

Full-time data processing staff across Melbourne and Sydney using market research specialist software


7 Data Delivery

Data delivery available in a wide range of formats, including Excel, Word, SPSS, ASCII, Q, Surveycraft and others


8 Statistical Analysis

Access to higher level statistical analysis expertise as required


9 Internet Reporting

Capability to develop and test internet reports of varying complexity, from more simple tracking monitors to sophisticated, interactive multi-level internet report platforms