Searchlight was established in 2007 and is a major supplier of market research fieldwork services in Australia. The company is wholly Australian owned and all research is managed and conducted from our headquarters in South Melbourne, Victoria.

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Large Scale CAPI Intercept Projects Requiring Quick Turnaround

Searchlight recently conducted a study for a major transport provider. The research involved the conduct of 3,490 five minute interviews in just nine days using a CAPI (Computer Aided Personal Interviewing) methodology. The research also involved the conduct of 10,566 traffic counts across 2,843 transport services in just three days, using a traditional PAPI (Pen And Paper Interviewing) methodology. Outputs from the research are to be used for transport modelling purposes.

Multi Methodology Study with High Response Rate over 90%

Searchlight recently conducted a study for a federal government body that involved the conduct of 2,738 mail-out approach letters, and 2,510 self-completion surveys using a range of methodologies – online surveys (n=423), email/Excel surveys (n=1,349) and mail surveys (n=738). The final response rate was a very high 92%.