Case Studies

The following case studies illustrate our ability to meet the challenges sometimes confronted in the research business.

January 2013

Measuring impact of product/advertising executions at Summafieldayze - Gold Coast

Recruitment onsite of festival attendees to measure effects of ad executions and product for a major brand.
Complimented by online survey amongst general public.

Sep - Dec 2012

Face-to-face interviews on location

We recently conducted a series of large scale central location studies on behalf of Transport NSW. These studies involved the conduct of face-to-face interviews amongst train, bus and ferry passengers… using a CAPI (Computer Aided Personal Interviewing) methodology.
These studies included…

• • 9,150 6 minute interviews in 17 days (train/bus passengers)
• • 5,000 8 minute interviews in 8 days (ferry passengers)
• • 5,028 2 minute interviews in 2 days (plus counts of 12,164 train passengers)

October 2012

Quick turn-around telephone study with short notice

We conducted 400 eleven minute CATI interviews for another research company which needed help with fieldwork urgently.

For this ‘rush job’, we received a brief, designed and programmed the survey, completed fieldwork and provided data deliverables in just four days.